NATO IN ARMENIA
PRODOTTO IN ITALIA
Entire life is emotions, and emotions should be for the pleasure and joy of each of us.
This is our attitude to life and to each other.
When the question of implementing the first line from "LIZAR" arose, we all pronounced coffee, and besides affordable, the most modern and odd enough premium one in terms of the content of the product itself, and the ideology embedded in the emotions....
We understand, appreciate and love the approach of the inhabitants of the Apennines to the quality of life and the role of positive emotions in everything that they are involved in, be it pure art and, in fact, the culture of relations with the world
Perhaps there is not a single emotional sphere of activity, without a deep Italian trace.
About Italian culinary magic, you can endlessly talk, try, admire and seek perfection .... Coffee and Italians, this is exactly the case when, it seems, from the same products (coffee itself) you can get an Italian masterpiece of taste and aftertaste, or just an ordinary drink at a time.
Italians love and know how to listen, hear and feel you, provided that there is no falsehood, but there is sincerity and love from the very beginning to the implementation. Yes! They are and this is also a fact. «LIZAR» has been friends with Francesco, Antonella and Cinzia for a long time. We are on the same Coffee wave with them and understand each other in half a word.
This is an amazing, interesting and extremely productive process.
Sincerely and with the inherent warmth of the Italian aesthetic eyes, just hearing the name "LIZAR", our friends without any preparation and on their own pure emotions, caught the wave, stood next to us and said "SI".
We all smiled and decided immediately.
This is also a Fact.
The world, and with It our everyday life, develops so rapidly, rhythmically and non-stop that the Emotional component of our life is lost.
At us, there is simply not enough time for much. We rejoice in anything new that, in addition to convenience and progressiveness, brings us back to analog and pure sensations ....
Progress does not stand still and that thin line between digital and analogue life is extremely thin and individual.
Many of us understand this in searches, solutions and in the final result of the product in which the balance of figures, as technology and analog, as a conductor of primordial emotions are connected together.
Life, nature, love, and We with you are drop by drop, but with pleasure and consciously return colors, pure and simple emotions, which are so in demand and have become a "deficit" with which it is boring and sometimes not comfortable....
A sense of beauty and our natural need for sincere and pure emotional colors were and will be for «LIZAR» a guide in all undertakings and projects.
Many years ago, «Nestle» company came up with and created the «Nespresso» system, actually starting revolutionary changes, both in the culture of coffee consumption and in the birth of a new layer of people who understood and accepted, perhaps the most risky product at that time and the fact that you can so.
And this "Nestle" with "Nespresso" turned out to be 100% success. Today, the "Nespresso" system is the most accessible, the culture is logically clear and accepted by almost all coffee clubs and coffee lovers.
By opening the «Nespresso» system to independent coffee producers and coffee machines, «Nestle» has made another revolution worthy of its place in progress.
In simple terms, coffee from "LIZAR", after frying and de-gassing, spends its way from grinding, packing in the capsule itself compatible with the "Nespresso" system in an airless environment. This ensures that the capsule, having got into any coffee machine of the «Nespresso» system, delivered the contents in almost original and planned form by us and 100% conveyed all the sensations and emotions inherent in creating the taste. The whole secret is the displacement of air, and with it the oxygen, which oxidizes the coffee itself and thereby uncontrollably changes the taste and aroma.
This is also a fact.
With "LIZAR" we actually entered the door kindly opened by "NESTLE".
At first, the understanding was born that we, regardless of the product, will generate and share emotions. Then there was a "secret list" of simple, clear and pure emotions, without which life is boring and ordinary...
What is most interesting, the «list» includes cities such as Rome and Positano… We have explanations for this on the level of feelings and we are sure that you have them too.
We decided on the design right away.
Fortunately, there are and will always be fantastic friends around us, enthusiasts, true gurus of design and architecture in the broadest sense, artists from birth.
The most difficult thing was and will be the transfer of emotion, in this case, through the taste and aroma of coffee.
This process has repeatedly brought us to the starting point... You can express this in a letter and it is not difficult, but then the magic will disappear, and you do not want to.
Our old and analog friend Francesco Capobianco has an absolute role to play.
When you have been friends with a person for a long time and without self-interest, there comes a time when you can hear and understand them at any distance. This is priceless and mysterious, and this is exactly the case!
As a result, we got a real pleasure and satisfaction from the work done and the most complex selection of tastes corresponding to the inherent emotions.
Evaluating the results of created collections is naturally up to You and only You.
So were born, "Analog" taste collections, "born" creatively and with Love.
Antonella Cevelini led the process of obtaining the final product, which was to combine "Analog" taste with the most modern industrial technologies.
In Bologna, she has created a family coffee production boutique.
We don't need more modern and more "digital" technologies. Antonella and her brainchild present the rare case when the doors are closed for a product without a "Soul" and "Mystery".
This is also a Fact.
The highest culture and thorough knowledge of the production process conquered us and we do not doubt for a minute in the right choice for «LIZAR».
This is the corner of our wonderful planet where the emotional background of both residents and guests of the country are filled with purity and spirituality in an amazing way. To breathe, dream, fantasize and create here is easy and fun.
Here you always want to return, for the mystery of purity and inexplicable energy.....
The specificity of compact countries is in the amazing involvement of society and guests to see and be involved in any new endeavor and pretentious "fitting" on themselves.
The idea, and with it the product, is either taken immediately and seriously, or it goes a very difficult way to the hearts ...and the heart is not ordered and the fake has no prospects.
These markets are "boutiques", usually extremely rich, structured, compact and private.
Everything new passes, a kind of an “audit” of residents, diaspora and guests of the country..
As you know, the blade is sharp and we with "LIZAR", it will be very interesting and creative to start your journey from your homeland.
It is a great responsibility. Here we are in our native environment, we feel and understand the height of the bar and the credit of trust…
We will experiment, because it is always interesting, unexpected and necessary. This is how the truth is born, and without it there is no way.
It will be possible for «LIZAR» to fine-tune the emotional bridge, establish and maintain the balance of" Analog "and" Numbers", show the time and ability of «LIZAR» to search, create and consistently go to the «Gold Standard».
We are extremely interested in the traditional market to instill and develop the idea of coffee in capsules, the primacy of taste and emotion over established traditions and familiarity....
We believe that we will gently and lovingly reach your hearts and will need each other....
When you approach the process with the idea that the conductor is emotions, drive and nature, you can take on a lot of things and oddly enough, even a little analogically wrong.
The main thing is to live with it, to try it on, to feel, to be inspired and dream, and in the end to simulate in your head a virtual, but in fact a real result ....
The time and speed of implementation of the idea, with this approach is not important, it is important not to lose the principles and "propaganda" along the way, and then everything will turn out.
Meanwhile, "LIZAR" will implement all the ideas with "LINEA DI COFFEE PREMIUM".
It is obvious that the most interesting and intensive work is ahead, and we will live and model with Ideas that have already appeared and lie in a perspective diametrically opposite from coffee....
And this is simple, wonderful, and intriguing.
